The GSA Paradox: Why Air Cargo Outsourcing is Growing in a Digital-First Era
The air cargo industry is experiencing a significant paradox where the role of the General Sales Agent (GSA) is expanding, despite a wider push for digitalization and direct bookings. Airlines are increasingly outsourcing commercial activities to GSAs to convert fixed costs into variable ones, providing greater flexibility in a volatile market. This trend is fueling consolidation among GSAs, as larger entities acquire smaller ones to build global networks. Consequently, modern GSAs are evolving beyond sales, offering comprehensive solutions like total cargo management and digital integration to meet airline needs.
Official Source: https://aircargoweek.com/the-gsa-paradox/
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