Mozambique Minister: LAM Rebranding a Possibility Amid Turnaround Efforts
Mozambique's Minister of Transport and Communications, Mateus Magala, has stated that a rebranding of the national carrier, LAM - Linhas Aéreas de Moçambique, is a potential step in its ongoing restructuring. This move would be part of a broader strategy to improve the airline's brand image and operational efficiency. The government is currently working with South African management consultants Fly Modern Ark to revitalise the struggling state-owned airline. Any decision regarding a new name or identity would be considered after the current management intervention phase is complete. The goal is to signal a definitive break from the airline's past operational and financial difficulties.
Official Source: https://www.ch-aviation.com/news/165158-mozambique-minister-insists-lam-could-rebrand