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LATAM Cargo Navigates Market Volatility by Focusing on Technology and Sustainability

Cristina Oñate, VP at LATAM Cargo, discusses the current state of the air cargo market, highlighting its inherent volatility. The company is addressing this challenge by focusing on agility and digitalization to improve efficiency and customer experience. Technology, such as the "Instant Quote" tool, is crucial for providing rapid and reliable service in a fluctuating environment. Furthermore, sustainability has become a core pillar of LATAM's strategy, as they work to reduce their carbon footprint and offer more environmentally friendly options to clients. These initiatives are key to remaining competitive and meeting the evolving demands of the industry.

Official Source: https://aircargoweek.com/volatility-technology-and-sustainability/