Beyond Sales: GSSAs Evolve into Strategic Network Enablers for Air Cargo
The role of General Sales and Service Agents (GSSAs) within the air cargo industry is undergoing a significant transformation. Traditionally viewed as outsourced sales teams, GSSAs are now becoming strategic partners, described as "network enablers" for airlines. This new model involves offering comprehensive services, including total cargo management, digital integration, and developing interline agreements. By leveraging technology and their expertise, GSSAs help carriers optimize routes, maximize revenue, and expand their global reach with minimal investment. This evolution allows airlines to build more efficient and resilient supply chains in a competitive market.
Official Source: https://aircargoweek.com/network-enablers-the-new-role-of-gssas/