WestJet CEO Warns Aviation's 'Fundamentally Broken' Model Threatens Stability
WestJet CEO Alexis von Hoensbroech has issued a stark warning, declaring the global aviation industry's business model as 'fundamentally broken' due to unsustainable, razor-thin profit margins. Speaking in Toronto, he highlighted that the average profit per passenger is often less than the price of a cup of coffee. Von Hoensbroech called for a complete industry rethink involving airlines, governments, and airports to address the financial precarity. He specifically pointed to Canada's high taxes and fees as a major burden that stifles competition and affordability, arguing the current structure is not sustainable long-term.
Official Source: https://openjaw.com/newsroom/airline/2026/10/14/westjet-ceo-calls-for-aviation-rethink-warns-of-razor-thin-margins/
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