Lufthansa Cargo Integrates Booking and Tracking Services on WeChat for Chinese Market
Lufthansa Cargo has launched new digital features on the WeChat platform, specifically targeting customers in mainland China. The new services, accessible through the airline's official WeChat account, allow users to perform route queries, price inquiries, bookings, and shipment tracking. This initiative aims to enhance the customer experience by providing convenient and direct access to airfreight services. The move is part of the carrier's broader strategy to digitize its sales channels and processes. These features were developed in collaboration with its digital service subsidiary, cargo.one.
Official Source: https://aircargoweek.com/lufthansa-cargo-launches-online-features-on-wechat/