LATAM Cargo Emphasizes Precision and Certification as a Commercial Lever for Perishables
LATAM Cargo is highlighting precision and standardized processes as key commercial advantages in the air freight market. The carrier has successfully implemented IATA's CEIV Fresh certification, a standard designed to ensure the quality and integrity of perishable goods during transport. This certification provides a guarantee to clients, particularly in the critical flower transport market from Colombia and Ecuador. According to LATAM, this commitment to a precise, auditable process acts as a significant commercial lever, enhancing reliability and value. The airline's focus on this standard was crucial in handling peak demand, such as transporting over 17,000 tonnes of flowers for Valentine's Day 2024.
Official Source: https://aircargoweek.com/precision-as-a-commercial-lever/