Inside Alaska Airlines' Post-Merger Technology Integration

Following its $4 billion acquisition of Virgin America, Alaska Airlines embarked on a massive and complex IT overhaul to merge the two carriers. The project, led by CIO Charu Jain, aimed to unify hundreds of disparate applications onto a single platform. A critical phase was the 'cutover' weekend, where all of Virgin America's operations were migrated to Alaska's Sabre-based passenger service system. The multi-year effort successfully integrated everything from reservations and flight operations to loyalty programs. This alignment created a seamless experience for customers and employees, fully realizing the value of the merger.

Official Source: https://www.cio.com/article/4201772/inside-the-post-merger-it-overhaul-at-alaska-airlines.html

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